REVIEW & IDENTIFY
DEFINE THE GO-TO-MARKET
.
DELIVER IMPACT SERVICES
Required Urgency- Build / Run the Day-to Day Business
Manage / Accelerate
- Target Accounts and Prospects
- Why & How Prospects Buy
- Compelling Reasons to Buy
- Outbound / Inbound Outreach
- Revenue Acquisition
- Optimize Channels
- Customer Retention
Accountability
Monitor / Measure Results
- Activity Key Performance Indicators (KPIs)
- What Drives the Business?
- Accountability
- Whose Accountable for What?
- Revenue / Margin Metrics
- Weekly / Monthly / Quarterly Results
Scalability
Develop / Implement
- Consistent Vision / Strategy
- Strategy Execution
- Repeatable Process / Structure
- The Business Model
Growth
Accelerate Growth
- Sustain Vision / Strategy
- Continued Execution & Results Review
- Leverage the Business Model
- Leverage the Marketplace